A successful product launch starts with creating or identifying a product that you wish to sell. This can be a physical item that requires shipping or a digital download item that is immediately available.
Here are five areas that you should consider:
o Consider the timing of a successful launch.
You'll want to decide whether to launch it on a weekday or on the weekend.
Is there a tie-in with a national holiday?
Do you want to launch it in conjunction with someone else's product?
Do you want to launch it as an add-on to something you're already selling?
o Will you have a lower introductory price for a short time and then raise the price to the full item price?
Maybe you'd rather give bonuses with the launch rather than have a lower introductory price. The bonuses can be offered only for a short period of time.
Perhaps you want to give away the item to the first 10 people who sign up to purchase it.
Perhaps you want to have a contest to win it.
o Are you going to have affiliates selling this product?
While on the surface it would seem that having affiliates sell it makes sense, perhaps there's a good reason not to do this.
Perhaps you want to at first only offer it to your own customers. You're rewarding your own customers by giving them first crack at it. A month or two later you'll open the sale of the item to customers coming from affiliates.
o Do you want to offer a second item on the purchase receipt of the first item?
Perhaps your launch has a natural extension that purchasers of the first item would also be interested in purchasing. Do you offer this second item at the same time as you offer the first item? Or do you wait until the first has been purchased before offering the second?
o Do you want to offer the product for review by bloggers?
If you have a good item, this would seem a natural publicity strategy. If your item isn't good and therefore unlikely to get a good review, why are you launching it in the first place?
Perhaps you give bloggers an early peek in order to get feedback that you can use to tweak the item before launching. You ask for feedback without a review with the promise that, after you've tweaked the item, the bloggers will get the opportunity to write a review based on the re-engineering. This, then, provides a win-win scenario for you and the bloggers.
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